Identifying and Combatting Fake News
Building and maintaining trust is essential to attracting and retaining customers. What the public sees and hears about you is crucial to building that trust. That is why the emergence of ‘fake news’ is so unsettling to businesses and individuals dependent on public trust to grow, prosper and ultimately do their jobs.
What can be done in a society where it seems everyone is a reporter, judge, and critic — and a piece of fiction can be created, branded as truth and shared around the world in the blink of an eye?
This one-day course will highlight the essentials of fake news: spotting it, coping with it, and growing from it — turning a potential crisis into opportunities for promotion and connection.
What Will Students Learn?
- How to define ‘fake news’
- How to recognize the difference between ‘fake news’ and objective reporting
- How to understand the impacts of ‘fake news’ on your organization
- How to examine proactive strategies and how they work
- Learn reactive strategies and why they are essential
- How to discover opportunities for promotion and growth within ‘fake news’
- How to create their own ‘fake news’ action plan
What Topics are Covered?
- Evolution of “The Truth”
- The Challenge of “Social”
- Life of a Target
- Deconstructing Fake News
- Coping with a Crisis
- Proactive Approaches
Course Overview
Evolution of ‘The Truth’
The Challenge of ‘Social’
Life of a Target
Deconstructing Fake News
Coping with a Crisis
Proactive Approaches
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36
Overview -
37
Letting Social Media Serve You
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38
Understanding Your Customers
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39
A Closer Look at Customers Activity
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40
Relationships Reviewed
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41
Making Connections: A Look at Methods
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42
Examining Your Ingredients
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43
Making Connections: Checklist
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44
Reaching Out Online
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45
Making Connections: Reaching Out
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46
Maintaining the Momentum
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47
Your Fake News Reaction Online
Post-Course Assessment
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